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You can’t open your browser today without seeing a story on how VR is forever changing gaming and entertainment by immersing users in fantastic experiences like never before. Yet for all the buzz VR receives, those who can enjoy it are few and far between. Gartner estimates that just 13 million PCs worldwide this year will have the graphics capabilities needed to run VR, a mere 1% of the 1.43 billion PCs used globally, and one of the biggest reasons for that is cost.1 Getting a premium VR solution for the home is still an expensive proposition with graphics cards supporting Oculus Rift- and HTC/Vive-Ready VR experiences running north of $300.


That all changes today with the new Radeon™ RX 480, the next-generation graphics card available now starting at $199, marking the most affordable solution for premium PC VR experiences seen yet.



The Radeon™ RX 480 graphics card is part of Radeon Technologies Group’s strategy to dramatically accelerate VR adoption and unleash the VR software ecosystem to the benefit of gamers and VR consumers, effectively democratizing VR for all. The Radeon™ RX 480 graphics card means a lot to the future of VR:


  • More affordable VR-ready desktops and notebooks:Radeon Technologies Group expects that affordable PC VR enabled by the new Radeon™ RX 480 graphics cards will drive a wide range of VR-ready desktops and notebooks into the market, helping to grow the VR install base to an estimated 100 million consumers over the next 10 years.2


  • Unleashing VR developers on a larger audience:Adoption of PC VR technologies by gamers sand VR consumers is expected to spur further developer interest across the ecosystem, unleashing new VR applications in education, entertainment, and productivity as developers see the growing adoption rates and look to capitalize on the popularity of the medium.


  • Reducing the cost of entry to VR: Radeon Technologies Group expects that affordable PC VR enabled by the Radeon™ RX 480 graphics card will dramatically accelerate the pace of the VR ecosystem, driving greater adoption, further developer interest, and increased production of HMDs, and over time, ultimately result in a lower cost of entry as prices throughout the VR ecosystem decrease.


VR should be available for everyone who wants it. Starting with the Radeon RX 480 graphics card, we’re working hard to make that less of a virtual reality and more of a real one.



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